Beauty Bliss: Earth's Beauty's Natural Clay Eye Shadow

Product Type: Eye Shadow
Brand: Earth's Beauty
Form: Loose Powder
Style: Matte

Color: Natural Clay
Ingredients:Organic/wild-crafted arrowroot, magnesium stearate, iron oxides, may contain ultramarine blue, manganese violet

Review: I love this eye shadow in this color! I came across this product while searching for a neutral brown eye shadow made with all natural ingredients and free of synthetic chemicals. Before purchasing any beauty products, I inspect the ingredient list and I usually research any ingredient I'm unsure about. I saw on the Skin Deep Cosmetics Database that this shadow had a green rating. 

Then I found through Earth Beauty and All Natural Cosmetics you can order a $1.00 sample of this product to try it out before committing to a larger, more expensive item. So I ordered a sample of the product from All Natural Cosmetics. (If you're shipping an All Natural Cosmetics order of $10 or less within the United States, the shipping is only $2.95.) 

The sample came in a little flip top plastic container, which looks just like the little containers watercolor paints come in. After trying it only once, I fell in love with this eye shadow! (And I still have lots of the sample left!) I do need to point out that under the name Natural Clay, Earth Beauty puts the description of taupe, but this shadow is actually a lovely medium shade of brown. Lucky for me, the color was exact shade I was looking for. 

I feel the need to mention that I also ordered a sample of Earth Beauty's Rose Quartz loose powder eye shadow. I expected it to match the site's description of "light rose" or the paper catalog's description of "soft mauve," but found that it's more of a light purple color before you apply it and a mauve after you apply it. Because of this discrepancy, and because not all colors will look the same on different skin tones, I highly recommend ordering samples of Earth Beauty products before ordering full size items. 

I should also say that Earth Beauty's Rose Quartz & Earthly Plum shadow doesn't blend well for me...the Natural Clay color seems to blend better...

On top of loving the color, I was also impressed with how highly pigmented this product was! Because this item is made with such pure ingredients, I was expecting to have to pile on a lot of the shadow to get a decent amount of color. But a little on my finger or a shadow brush goes a long way! In fact, I found this eye shadow works better than some of the synthetic or less pure drug store alternatives I tried in the past. For example, this shadow had a much better consistency, more pigmentation, and stays on much longer than the Physician's Formula shadows I've tried.

The only negative I can say about this shadow is that it doesn't blend as well as other non-natural shadows I've tried. But still, this is overall a very good, natural product.

I plan to order this shadow in a full size (0.20 oz/5.67g jar) for $9.95 very soon.